BRAND DESIGN 2021

Main Challenge

Developed the brand strategy and visual identity for an emerging coaching business. The client liked all 3 different concepts in the initial meeting and wanted them merged into one.

success
Approval of a council with differing opinions in a short time frame.
concept
The aspirational designs were inspired by the book "Secret Garden" and aim to show users what they could achieve by joining the program. They create a safe and playful atmosphere, with a flourishing Goddess garden as the centerpiece of the design.