Initially I interviewed a holistic wellness audience searching for what was their main wellness barrier and stressor. What I found was that above all, everyone was concerned about consistent personal finance habits.
success
Usability increased by 33% after redesigning based on usability testing. I improved overall IA, design, and developed the branded astronaut to be the ultimate guide throughout the experience.
concept
With careful calculations and discipline astronauts reach imaginable goals, like traversing the most unknown terrain, space. I wanted my users to feel equipped to dream big and engaged to take the steps they need to in order to attain any of their financial aspirations.
